Disney will offer Disney+ for $1.99 per month as it prepares to debut ‘Elemental’ on Sept. 13 and the live-action ‘Little Mermaid’ on its streaming service.

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    1 year ago

    This is the best summary I could come up with:


    Disney is launching a significant promotional effort meant to help drive subscribers to the advertising-supported tier of Disney+.

    That content includes the Disney+ premiere of Pixar’s Elemental, which will debut on the service Sept. 13, Disney says.

    Other content debuting on Disney+ in September incldue the live-action adaptation of The Little Mermaid, which debuts Sept. 6, new episodes of the Star Wars series Ahsoka, the second season of Marvel’s I Am Groot, and a new season of Animals Up Close with Bertie Gregory.

    The new content, and the accompanying discount offer, is likely meant to help turbocharge subscribers to Disney+’s advertising tier.

    Disney+ and other streaming services have been pushing consumers toward ad-supported tiers via price hikes to ad-free offerings and other efforts.

    With the ad tiers having better economics and more growth potential, they have become a strategic priority for many companies.


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