• Bardak@lemmy.ca
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    1 year ago

    Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic “Intel processor” line up. Now when you specify to make sure you buy an “ultra” chip it’s easy for the layman to buy the lowest end chip out of ignorance.

  • patchymoose@rammy.site
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    1 year ago

    Drug dealer character Stringer Bell in ‘The Wire’ had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it’s better.

  • MadMaurice@discuss.tchncs.de
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    1 year ago

    Intel says the rebranding “better aligns to customer requests” to simplify its processor names

    But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

    • beefcat@beehaw.org
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      1 year ago

      They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

      AMD copied them, and that probably leads to similar confusion.

      Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

      • MadMaurice@discuss.tchncs.de
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        1 year ago

        Well officially yes, but I don’t know anyone that consistently called it “Intel Core i5” instead of just “i5”. And I don’t see that happening with just “5”.

        • dan@upvote.au
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          1 year ago

          “Which processor do you have?”
          “5”

          said nobody ever

  • Grizzzlay@beehaw.org
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    1 year ago

    Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.