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Personally, I don’t like the idea of any recommendation or advertising algorithm using personal information of any kind. Though I can understand why location would be needed for advertising: in order to ensure ads for regional services are not shown outside of that region.
The kinds of data that I think should be used:
-Recommendations:
-Like history
-Watch (or view) history - specifically (and only) if I click on a post or watch more than some reasonable percentage of a video that would indicate I watched the entirety of the video.
-Advertisements:
-Location (based solely on IP)
-The content currently being viewed, based on a general categorization of the content. If I’m watching a video about technology I don’t need to be seeing ads for financial services.
If you go that route, and assuming you’re in the US, I’d recommend looking for a government civilian job rather than a contractor position. The pay will be slightly lower, but you’ll have pretty steady pay increases year-to-year, the benefits will almost certainly be better, and you’ll have better job security.
The major downside will be that you’ll likely wind up working for/with a bunch of people who are just trying to keep their heads down and coast until retirement. A major upside will be that you’ll almost certainly be able to retire comfortably.